A Good Salesperson Turns Negatives Into Positives

This is a fictitious tongue in cheek approach on selling a home and the options that exist. There are always two sides to every story. The question becomes the manner in which the property is presented. Depending on what is described, it can offer a summation of the negative aspects or it can sell the opportunity and potential.

Either way you have to read through the lines. Perceptions often differ, especially on something as emotional as the purchase of a home.

Pasadena Home for Sale

Option 1

This home is a major fixer. Previous occupant neglected the property and is in need of much repair. Not in the best location as it sits on a high traffic street across a gas station, a firehouse and emergency medical transportation. The property is sometimes noisy as it sits close to the freeway and police helicopters flying overhead can often be heard.

Now we will present the second option, turning the above negatives into selling positives:

Option 2

An incredible opportunity for the new owner to start fresh and make this home their own. Bring your own decorating ideas and custom touches to create your dream home. Imagine the convenience of driving across the street to fill your gas tank or pick up a soft drink. And for those of you that may require medical attention, you can rest assured that a paramedic or fireman is just steps away. Your drive to and from work just much shorter as the house is freeway adjacent. The police constantly patrol the area to keep you and your new home safe and secure.

As you can see, the language used to describe the house is dramatically different. If you are in the market to buy a home (1) do you look through the clutter, the filth and the existing conditions to see an opportunity, or (2) Do you read past the puffing, and the fluff to remain skeptical of the selling process?