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Pasadena Deena, Skillful Negotiator & Market Savvy

Pasadena Deena

Pasadena Deena will help you buy or sell your next home in Pasadena, South Pasadena & Altadena! Most post home buyer studies indicate consumers are generally happy with their real estate agent and would use them again, if, if, if only they could remember their name. Quick, what was the name of your agent? Recall and name recognition are two key components to the success of the real estate agent. Referrals which are critical in our industry are highly dependent upon your clients, your sphere of influence and even a casual acquaintance remembering your name. Pasadena, South Pasadena, & … [Continue reading...]

The Real Estate Tag Line

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Trying to come up with something creative and memorable is the challenge of anyone in business. Marketing departments all over corporate America experience consistent turnover because they can't summarize who they are and what they do in a succinct statement. Or they put together a belief or a creed that manufacturing and sales just can't live up to, resulting in a bad consumer experience, because what was stated and implied was not the result from using the product or service, ending in dissatisfaction. Think about every real estate agent you'ver ever met. Didn't they brag about and … [Continue reading...]

Short Sale Listings For Sale in Pasadena

Pasadena Short Sale Properties For Sale

We spend a lot of time here discussing short sales and distressed properties. The focus is usually from the Sellers perspective and what needs to be done or what options are available to avoid foreclosure. We're going to flip the coin and examine it from a homebuyers perspective. Like everything else, buying a Short Sale has its pros and cons. The big advantage is price. You may be able to purchase the house for a little less than the market value. You may also find the listing agent is eager to accept an offer and submit it to the lender for approval. The bank may come back and refuse to pay … [Continue reading...]

Pasadena Home Sales Begin Early

Pasadena Home Buyers

From all indications, February was a good month for the Pasadena real estate market. Sales of single family homes were up 47% over this time last year. Homes going into escrow also increased by 26%. But is the news all rosey? Depends on your perspective. If you are selling your home all indications point to a sellers market. You may remember that term. It was used quite often between 2002-2006. It may come as a surprse to you that the term has resurfaced and is in vogue again. Many of us thought the phrase was destined to find its place in history next to words such as "typewritter" or … [Continue reading...]

Highland Park Kitchen Opens For Business

Highland Park Kitchen publication-2_opt

Located at 5137 York Blvd. is Highland Park's newest restaurant serving lunch & dinner along with a weekend brunch. The Highland Park Kitchen opened in late February and has quickly become one of our favorite places to visit for lunch. This is a great gathering place for local residents and I can see it quickly becoming the place to meet friends and associates for a drink or dinner. There is a full cocktail bar along with comfortable outdoor patio seating which just happens to be pet friendly since so many of us don't dare venture out without taking the family pooch. On a recent trip, I had … [Continue reading...]

Search Homes for Sale by Style, Craftsman, Bungalow or Contemporary

Search All Pasadena Homes For Sale

If your usual Sunday routine includes driving through specific Pasadena neighborhoods looking for newly listed homes for sale or open houses, we have a new feature that will change your life for the better. Our new home search feature now displays all homes for sale within a specific design category. No more sorting through every home on the list just to see the ones you are interested in. Neighborhood searches are now available for: South Pasadena Arts & Crafts Homes South Pasadena Bungalow Homes South Pasadena California Bungalow Homes South Pasadena Contemporary Homes South … [Continue reading...]

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Top 10 Short Sale Questions


Pasadena “Short Sale” Guide


Do you owe more on your
home than it is worth?

Owe more on your home than it is worth
You may want to think about
a Short Sale. Refer to our
Pasadena Short Sale Guide.

Contact Us Today


Deena & Doug Willis, Brokers
CA Lic #01334541 & 01354143
Serving the Pasadena Community
626-432-4615

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