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We Salute You, Real Estate Agent of Genius

March 24, 2008 By 7 Comments
wineseller

Occasionally I will see something that looks a little outrageous and decide to bring it to your attention. Maybe you agree with me or maybe you don't. This weeks offering has to do with this picture. This photo was actually used in a listing photo of a house for sale with the caption "wine cellar". Looks to me like someone set up a wine rack in the basement and euphemistically called it a "wine cellar". Is it genius or is it grasping for something to say? Telling the truth attractively and … [Read more...]

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The Real Estate Euphemism, All Puffed Up With No Place To Go

December 14, 2007 By 2 Comments

When I search Pasadena homes for sale, I can come across some real doozies. Not just in the actual properties, but in how real estate is listed and sold. Many real estate agent's will use, fanciful, descriptive and yes, even deceitful information in an attempt to sell their properties which are listed for sale. With so many houses available today, agents are looking for that unique phrase that will catch people's attention, become memorable and hopefully create an interest where a potential … [Read more...]

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What Does Starbucks Have In Common With The Housing Market?

November 19, 2007 By 2 Comments
starbucks.jpg

Whatever is good for General Motors Starbucks, is good for the US economy. I cannot think of any US companies that have been able to build a brand that has become so ubiquitous. And in the manner in which they have done it. Think about it. When was the last time you saw a Starbucks ad or flier in the newspaper offering a discounted price on a cup of coffee to get you into the store? What if Target or Best Buy could generate increased store traffic week after week without those fancy … [Read more...]

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High Expectations + Low Compliance = Home Still For Sale

October 22, 2007 By Leave a Comment
disturb2

Sometimes I just have to ask myself "What do people expect"? In these days of ever increasing homes for sale, I am continually amazed at what some people will do in an attempt not to sell their house. For instance, take the home seller who continually proclaims that they must sell, yet when agents call and try to set an appointment to view the house, repeated calls to the owner's home, or the two cell phone numbers go unreturned. The lockbox still sits empty because the seller refuses to make … [Read more...]

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“My Wife Hates Real Estate Agents”

October 11, 2007 By 1 Comment
people fighting

How's that for a greeting? Nice to see you as well. I met with a couple the other day and was greeted outside by the husband. He immediately informed me that his wife had a tremendous dislike for real estate agents. Actually that is not news. Right or wrong, just or unjust, most people have an immediate opinion of people in the real estate profession. We're in good company though. Right up there with telephone solicitors, used car salesmen and lawyers. I don't understand how lawyers made it … [Read more...]

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